ready to make social media fun again for your business?

Let’s face it. Social media is supposed to be fun β€” or at least, it shouldn’t make you want to pull your hair out or feel inadequate. Let me help you brew an effective social media strategy so you know exactly what to do every single time you open that app.

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Are you feeling endlessly exhausted from social media and content creation?

Like every time you open the app, there’s another algorithm change that you have no desire or time to learn. 

You’ve tried to find solutionsβ€”you’ve bought β€œcontent idea” lists that are generic and have nothing to do with your industry, you’ve taken 1-hour webinars that are basic and not actionable just to sell you another β€œcourse” with a Facebook Group for support. 

The reality is, none of these are solutions to your social media fatigue. 

Instead, you need a proven strategy that stands the test of trends.

One that was build FOR you. Not some template or copy pasted from chat.gpt. 

This is where I come in building you a strategic digital framework that is made specifically for you and your business, giving you a deep insight into your business, your community, and how you can apply psychology and emotions to create content. 

This is how you create magnetic content that takes the guesswork out of data, strategy, and content, and instead, draws in both cold and warm leads continuously. 

The best part? You can use this strategy on repeat. 

I’ll teach you everything you need to know, so you no longer feel fatigued when it comes to social media and content creation, but instead, make social media worth it again and again!  


We all know trends are fleeting, and platforms come and go. Data’s learnings last forever, while strategy built from psychology goes a step further than content pillars that still often leave you stuck. With Socials Brewing, we will show you how to put together the back-end work of social media so that your content can do what it’s meant to doβ€”get your raving fans into a highly-engaged community that is ready to consume your content and hand you their money.

SOCIAL-MEDIA-AUDIT

The Social Media audit

The Social Media Audit is all about clarity, direction, and creating an actionable plan for your next few months of content. We’ll go over your community’s desires, how you create content (and your processes around it), your mindset on content you’re creating, and messaging, and more. While I love platform optimization, I live to balance what the platform wants and when to throw out the rule book. 

I deeply believe in utilizing the power of data and understanding how we can use it to make better decisions. The Social Media Audit was also created to build the foundation for reading your data, without the daily obsession. 

*Note: We understand that sometimes we leave our socials on the back burner for an extended amount of time. If you haven’t posted in over a year, that’s okay. We can still perform an audit, we just won’t be able to pull as much data as we’re used to.

  • Small business owners and content creators. You want to understand what is resonating with your community and why

    • Content and Messaging Analysis (identifying what is and isn’t resonating with your core community members)

    • Holistic Profile Optimization and Strategy

    • Actionable Steps for the Next Quarter

  • Starting at $347

    IG or TikTok. We start with your main channel and go from there

    Completed within 1-week depending on capacity.

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JUMP START SOCIAL (Framework + Consulting)

You’ve bought templates, grabbed a guru’s β€œfreebie”, and taken a content creation course (or two), yet none of it seems to have gotten you out of your funk. It feels like all that stuff hindered more than helped.

This is why JUMP START Social was created. Cause in truth you probably have everything you need to create content, what you need is someone to unravel the tangled web. Unlike all those freebies, courses, etc Jumpstart Social isn’t a one-size-fits-all template or strategy. It is 100% custom to you, your business, and (of course) your future community members.

Get clarity of your messaging and content building a content strategy that works for you and your community.

  • For solopreneurs, content creators and small business owners. Geared to those who want to jump-start their online presence, have clear directions and actions on how to move forward with their online marketing.

  •  An easy-to-use strategy along with the top 10 things you need to know about the social media platform including media mediums (video, static imagery, etc), your content pillars, a baseline discovery of your brand muse, and more.

    *Bonus social media optimization and Socials Brewing’s best practice sheets (regularly updated).

  • Starting at $1500

social media services ottawa

Breakthrough Social Media Marketing

This package is 100% done for you, from strategy to community engagement, Socials Brewing does it 100% for you. We create your content from start to finish, find the right photographer/videographer for you, and coordinate the finer details to get the best possible results.

From there, we take our strategic digital framework and start putting all the pieces of the puzzle together to put out into the internet. We will engage and connect with your community, and give you regular updates/reports that align with you and your business goals.

  • For business owners who are simply too busy to take care of their social media themselves.

  • Everything included in Fundamental, plus:

    • Content Creation, including short-form video and copywriting for social media

    • Ongoing Social Media Calendar Creation + Execution (on all platforms)

    • Community Management

    • Link-in-bio Page + ongoing maintenance

    • Data Reporting (monthly, quarterly, or **yearly)

    • Bi-weekly or monthly calls

    ** includes 3rd party management platform

  • Starts at $3,500 + approx $1,000/per platform per month.

    A minimum -month contract is required.

The Process

  • Step One: Onboarding

    First thing is first, getting to know you and your business on a deeper level. I want to understand everything there is to know about you and your business so that you can move forward to connect and engage with your community and 1000x true fans.

  • Step Two: Foundation

    After onboarding, we get to building the foundation, the framework of your social media marketing. The Go-To-Market Strategy and Social Media Strategy will be your guiding light with your organic social media marketing. This way you have everything you need to move forward and begin building your online presence.

  • Step Three: Kick-Off

    We do a quick walkthrough of the strategies that we built specifically for you and your business. Then the work begins, whether you’re doing DWY or DFY this is meant to be a collaborative moment between Socials Brewing and you.

  • Step Four: Mentoring / Creation

    We aim to support and meet our fellow business owners/students where they are at. We will respect all learning and communication styles, and empower you to understand your marketing strategies in a way that will ensure long-term success.

You got questions?

I got answers.

Featured
What is the difference between a β€˜Go-to-Marketing Strategy’ and a β€˜Social Media Strategy’? Do I need both?

Your Go-To-Market Strategy is the complete breakdown of your business from a digital marketing perspective. It includes things such as a Competitive Analysis, SWOT (Strengths, Weakness, Opportunities, Threats), Brand Personas, and more. Think of it as the what and why questions you ask when you think about marketing, it is meant to be the guiding light to your decision-making.

Your Social Media Strategy is the how, where, and when you will get everything done. Other than your brand persona, this will be the document that you will be using the absolute most until it becomes second nature.

For a more in-depth comparison, click here.

Do we really need a strategy? Can’t we just post? or use the content plan that the other agency/creator already gave us?

No, Socials Brewing is all about strategy, we don’t just post for the sake of posting. While we appreciate the journey that everyone goes through on their social media, we like putting our best strategic step forward.

Unfortunately, while we respect other agencies' work and energy, Socials Brewing creates the framework for long-term success using community-forward strategies and data-driven decision-making.

How will I know what platforms we will be using?

We are all about respecting your business and its boundaries, however, there will be times when we might make a suggestion to you based on the strategy that we put together for you. If you are truly using against using a specific platform, we will respect your decision.

Do you create all the content for the DYF services?

Yes, with some limitations depending on the platform. If you’re looking to expand your social media presence to YouTube, this is a service that we can offer, however, additional fees will incur as YouTube is a video-heavy platform and we will be working with additional team members to complete the content.

Will you teach me how to read and analyze my social media data?

You betcha!

Data can be broken down and contextualized into a few different categories, Socials Brewing doesn’t just focus on vanity or β€œgrowth” metrics. We believe in tying in your business KPI’s with your social media and marketing goals. We will show you how it’s done so that you continue to grow your business.

How do I avoid content burnout? What do I even post?

Every single one of Socials Brewings’ packages includes a digital marketing framework. Whether you go with our signature offer or a DFY service, you will see how I build out a social media calendar and create content.

Content burnout is something that happens with every person creating content. I give you the tools so that you can continue to be inspired by what you do and put it out on the internet.

Ready to make confident decisions?

Stop following trends and cookie-cutter strategies. Instead, let’s use data and storytelling to brew you a marketing strategy that works.